如何画插画挣钱?

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10/15更新:

看到国内很多会说投稿报刊杂志稿费太少…这个的确是国内的普遍情况啊,所以原答案里有说建议有语言能力的人投稿国外。下面传几张美国这里16年update的稿费情况,需要的人可以大概了解下,只传个人感兴趣的类别,图书和商插,想看其他的话直接留言给我吧:

报刊杂志插图:


图书内页插画:


书封:


虽然在美国的经验有限,但从目前接过的一些稿看,基本符合上面所列的价格,虽然可能都是最低到中间范围。


原答案:

和上面说的差不多,欧美这里一般是这样,有几种方式宣传自己:

1,明信片,一面印自己的作品,一面印自己联系方式+留白写地址。

比较传统但是一直都有用的方式,去找报刊杂志社的地址和美编的名字,寄过去,一般不会得到立刻的回复,但是美编喜欢的话会收着,某天翻到会觉得很适合手头的稿子就会用。

2,Email投稿

比较方便快捷,有些喜欢你作品的编辑会很快回复告诉你有适合的稿子会来找你。这种方式也是我在大学的时候给国内杂志社的投稿方式,比较有效率,试着投的几家都会有回复。

3, 社交媒体狂发稿….

这个其实也很有用啊,但是要刚开始可能也要慢慢来让这个圈子认识你。国内的话微博和Lofter两家比较重要,我曾经因为找不到email联系方式直接用微博私信美编,都有回复。偶尔也会有杂志社/出版社因为在网上看到我的作品来主动联系。

欧美这里就是Behance/ Instagram,有收到email说是在insta上看到了我的账号给我活的。

4, 关注你喜欢的插画师,他们偶尔会@或转发某些美编/杂志,这样也可以获取联系方式。

5,签约插画经纪

不太清楚国内,但是欧美有插画经纪人,童书啊商插啊各种类型都有,你也可以找到他们的联系方式去投稿,喜欢你的作品的话就会和你签约,之后会帮你宣传,为你接活,当然也会收取一定的commission fee。

最后想说,如果大家的英文或者其他外语不错的,完全可以在国内给国外杂志投稿的,翻个墙搜索信息,投稿用email的方式就行。有足够能力的话美编会找你的。

当然除了自我的努力宣传,在等待的时间里还是要不停提升自己,多练多发图,在现在这个信息发达的社会,你有了一定的能力不怕别人看不到你在发光。

共勉。

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看水平。

我是一个非职业的插画师(不知道这么叫好吗毕竟我不是职业的),目前在国外。平时会接一些散活,类似书的封面图、插画、网站主页图之类的,对我来说不论是以上的哪一种都只能是赚零花钱,让生活过的稍微好一点而已。如果你的追求就是多些零花钱那插画确实是一个还不错的途径,比打工划算太多,我去个展会做翻译一天说下来也就是人民币大概一千块,但每次接一张画就有两三千或者更高,而且画插画是一件一石两鸟的好事,一方面自己挣到钱了另一方面客户也间接地为你打响名号、以后的收价只会越来越高。由于以前是艺术生身边在艺术媒体各行各业的朋友就比较多,通过熟人介绍就会很容易有散活,而且大部分由于对方根本就不懂所以用心画一画就基本可以交差了。当然如果对方要求比较严格也是必须遵守的,改来改去跟客户争执也是肯定会有的事。画插画不是让你在家喝个奶茶吃块蛋糕随心所欲来一张就能赚钱,基本每次有活我都是在家什么都不做守着电脑一天天画直到对方满意为止。

但如果你想作为一个职业,我真心建议你先好好锻炼自己,放宽眼界。我以前艺考的时候仗着自己画的好什么都不放在眼里,后来发现身边的人没有什么是我一定要追逐的——尤其是看了很多国外作品以后,觉得国内的作品大部分还是太局限了,艺术类的教育制度也卡得太死。出国后由于网络范围更宽广了,很容易就发现有那种真正的大触——不是说把一个东西画得一模一样而是真正让人有所感受,外加很多人都有自己的风格、效果技术和表达方式,眼都看花了觉得每个都是神。我没经历过任何数位板的专业培训,自学ps几乎每天都在画,进步速度每张都肉眼可见甚至现在放在一些职业插画师的画里也没毛病。然而学习却是无止境的,越是前进越是发现自己的不值一提,今天我拿某个大触当榜样,日后我超过他了却又看到另一个画的更好的人又要继续追。基础的东西都是一样的,怎么发挥怎么提高就得各凭才能、本事和努力了。好的公司只会看作品,类似大的游戏公司(不是那种N线手游),比如育碧就连2D插画(看招聘大概是美工里比较弱的一个部门了吧,现在很多游戏公司已经没有2D storyboard 这个职务了)对作品和经历也是要求很高的,当然如果你进了类似的公司那收入是不用说的,同时还能享受一个良好的工作环境。

按理来说你的画的质量和你将得到的收入只会成正比,但如果你没有充足的练习时间或者作品并不是很理想且没有大的进步空间,那炒作也是一种能为你增加收入的方法,这就比较简单了:买粉、推送、转发……就像很多明星一样。现在的画圈很多人都是炒起来而不是靠自己努力靠作品取胜的,虽然我个人不是很支持啦……因为就算靠这种方式出名了接活了拿钱了也不是理直气壮的,总会遭人诟病,但如果你不是要做一个流芳百世的人那就随意吧。

(我平时不是很经常回答啦,也不是很经常用知乎,突然好多人来私信我真的吓到了,出于完善一下这个答案我还想再补充一些:)

讲道理地说,题主说“觉得画得不如自己竟然还能上杂志”这一点也只是个表面现象,第一,画是一个没有具体定义和标准的事物,你觉得不好的东西未必就没有一点可取之处,外网上很多基础不是很扎实的画作但总体感觉却很吸引人,这来自于作者的自身感受和表达能力,幼儿园小朋友的画一点基础都没有却还能直观地表达他们自己呢。然后再强调一次一定要放低姿态扩宽眼界,出于地区文化、交流等原因国内市场作品太雷同了,相互借鉴(不是抄袭是借鉴)。你可以看看一些欧洲、美国、日本、韩国和东南亚的插画作品就会发现同一个地区相似的风格还是很多的,其中有很多历史和环境原因,比如你要求一个中国插画师去画十字军东征、巴洛克、哥特风格的插画,除非这个人本身非常热爱欧洲历史文化不然他肯定要查很多资料要花费很多时间去判断资料是否正确然后在现有的基础上进行改造,但你让他去画个中式婚礼那每个中国人都知道新娘穿红嫁衣而不能是绿的蓝的黑的,人一般会选择自己比较了解的主题因此在主要素材上就不一样。所以在国内一个固定地区的大环境下,假设插画师有同样的基础那接下来拼的就是感受、表达能力和创造力,给客户展示他们一般看不到、感受不到的东西。

第二,人家可能真的很用心地在找工作。我也有那种坐在电脑前面连着投十几二十家公司最后就两三个回复的时候,你投一百家公司可能会得到几个回复并获得工作机会,但你如果投三家公司那得到回复的可能性不要太低。这点在所有求职上都通用,嫌麻烦或者拉不下脸来联系都是初步挣钱的大忌。如果你决心宣传就除了pixiv、behance这种作品交流网站同时管理一些类似ins、推特、tumblr之类的社交网站吧,让更多的人看到你的作品不是一件坏事——缺点就是不懂行的人太多,专业性不强。在社交网络或者作品交流网站上保证长期更新是一个很重要的过程,跟之前求职的事同理,你画一百张画放到网上去,除了自己得到了提高和练习,被欣赏和宣传的机会也会更大——当然不是画一百张草稿习作,而是每一张你都起码应该觉得拿得出手,各种网站在一个画手成名过程初期特别催更,我也不知道是好事还是坏事,你可能因此就能有动力不断画下去但也有可能就到了那种没什么素材需要放松一下外出的时候网上就一直弹消息或者掉粉。有回复提到只要作品够优秀放到p站就会被约稿——对此觉得不是很现实,首先p站是一个主要由日本插画师组成的平台,一打开页面就知道总体风格已定,从根本上就不具备behance那种网站的多样性。但也是随你喜好吧。

另外很多人私信问我在国外的插画怎么做或者海外市场是不是比国内发展机会更大,我觉得总体来说是的,毕竟中国的市场需求就是基本相似而且相对保守的,前面说过创意很重要,然而很多国内比较小或中型的公司并不接受一些创意,杂志也大部分都是日系/小清新,很正规出版量大的杂志可能还要主旋律。我目前在欧洲,欧洲这里确实可以报价更高而且合作讲规则,试稿签合同之类的都比较守规矩,国内被学生党压得比较惨了,严重打乱市场。同样是不懂行只看作品,国内大部分公司却都知道找学生能省很多钱和步骤而这里就算是学生/非职业画师也基本都是一样的要求,该有的步骤一步不能少,这算是一种市场原则吧,当然肯定还是有人去打乱的但没有国内那么严重啦。合作之前拟定一个简单的合同有那么难吗,很多画手都因为没有合同最后被坑了/给钱给少了/直接白画了/别人拿着你的试稿找学生去重画,全都是因为一开始就没有一个严格的规章制度让双方遵守。

私信问我国内外区别的上面我已经回答了,还有就是问我对国内插画的经验。我个人感觉国内市场部分压制人,会通过贬低你的作品来压价,比如:我跟一老板谈合作,给他看了以前的作品,他回头跟我说“我投资了一个手游公司,里面的美工说你的画不值这个钱”。——实际上我出一张的钱已经够该手游公司的美工开半个月工资了,商谈价格何必用这种方式打压呢?再就是没事找事的情况不少,一张画不让你改个七八遍就觉得自己吃亏了,钱白花了。然而最后的结果也并不理想只是快到期了就草草了结。如果是这样的合作氛围和过程你会觉得快乐吗?而在这边给我最大的好处就是允许自由发挥,人们并不带着“挑刺”而是“欣赏”的眼光去看待我的作品,我提出的方案很少被反驳,或者对方一开始就给了理想方案让我改造,在过程中也不断给出积极的回应,“I appreciate your own creation”, “you’re amazing, unbelievable, please create more” 这种话每天都听得到,就算是建议你修改也会先说堆好的。而不是你去问对方的理想草图却得到“你看着办吧”的回应然后你真的画了对方就开始玩大家来找茬。所以如果是同样的报价我肯定会更喜欢国外的合作关系,更何况这边的报价比国内高不要太多。实际上国内的合作状态更像是老板和员工的关系,而不是身份对等的合作。虽然确实我们是工作方但我本人在合作上也不是很喜欢被用高姿态的眼光看待,毕竟在正规工作中就已经要接受很多这样的待遇了。

另外:

我没想到关注这个话题的还有不少人,很多人私信问我要工作平台或者客户联系方式——朋友,我个人真的不是很喜欢伸手党,平白无故让我分享自己的客户资源和联络方式真的很不好,请不要以请教的名义让我为你做所有事情。

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